About The Project

The Eth Word is helping rethink the role of business by creating, sharing and provoking new conversations about business and purpose.

The unbusiness-like conversations of The Eth Word invites business leaders to talk about personal values, how much of themselves they bring to the workplace, and how this shapes business culture and behaviour.

The interviews explore and attempt to help understand the practical relationship between business and values with an emphasis on involving and developing the whole person. 

Alongside the corporate scandals and leadership failures around us, there are signs that new values and behaviours are emerging, with a recognition that ethical practice is both good for people, planet and then for profit.

The People