Claire Sommer is AIM2Flourish’s communications director. Fifteen years ago, she saw wild orcas off the coast of British Columbia and quit her job to go sea kayaking. Since 1999, her business writing consultancy, Kayak Media, helped Fortune 500 companies tell their stories. In recent years, Claire’s work centered on sustainability writing and helping sustainable businesses grow. Claire believes in a bluer, greener world for all of us. Reach her at and on Twitter at @KayakMediaTweet and @AIM2Flourish. She lives and gardens in New Jersey, USA with her husband Geoff.