|GRLI Logo Policy|
Guidelines for Use of the Globally Responsible Leadership Initiative Foundation (GRLI) Brand and GRLI 'Branded' Activities.
These guidelines arise as a result of requests to use the Globally Responsible Leadership Initiative Foundation (GRLI) 'brand' by institutional partners and partnerships for actions within the public domain. We believe that all partners would want the logo of the GRLI to be used positively and with integrity.
We encourage partners to bring to wider attention the GRLI and all it represents, and as much as possible utilize the 'brand' to support and further the work of the GRLI Foundation.
We recognise that the GRLI 'brand' can be used to:
We recognise that a further advantage of identifying all 'branded' actions through the GRLI Board before they emerge in the public arena will be to promote good communication and the opportunity to make effective links between other partner activities that are in development.
To best support partner activities that are to be linked to, or carry a GRLI logo, we offer the following guidelines.
Partners wishing to use the logo must consult the appointed sub-group of the Board who are mandated to agree on the usage of the GRLI 'brand'. They can be contacted via the GRLI management Centre. The sub-group considers each action or initiative and checks it against the criteria agreed at a General Assembly.
The GRLI Board (or designated appointed sub-group) will use the following criteria in order to be able to offer its support to specific actions or initiatives:
a. The activity will clearly:
b.The activity will align with, actively promote and be able to demonstrate the following:
i. added value to the GRLI Foundation’s mission “'to develop the next generation of Globally Responsible Leadership;”
iv. The guiding principles:
c. All Communications related to the activity takes into account the GRLI brand guidelines. The GRLI office in Brussels must receive a copy of all branded materials in electronic form, and the details of any media or press releases and subsequent reporting referring to the GRLI.
d. No specific partner’s or individual’s name, logo, etc. will appear on promotion material or the World Wide Web without the approval of the concerned parties. A statement will be clearly displayed making clear that any programmes or activities associated with the 'brand' does not necessarily reflect the views of the specific GRLI partners nor represent a quality assurance of a service or product, unless specially agreed otherwise in writing by the GRLI Foundation’s Board.
e. The financial aspects of the activity need to be dealt with offering full transparency, providing financial support or contribution to the GRLI wherever possible.
f. Tangible outputs (papers, publications, …) will be available upon request via the GRLI website for the use of its partners, and at the discretion of those who have intellectual rights, to a wider audience.
The GRLI logo is the key visual identifier of our initiative and should be displayed consistently and in the correct manner at all times. Ideally, it should ALWAYS be used in colour and in the format illustrated below.
The story of the logo embraces an image of responsibility and leadership relating to the planet, the global community, each other, and the self. The three ellipses of the logo, form a circle as they expand, signifying our planet. Each individual ellipse represents, from right to left, ‘I’, ‘we’ and ‘all of us’ - from the smallest to the largest. The logo has the colour of a blue ocean and a clear sky.
Our logo is strongest when surrounded by plenty of space, and with no other elements interfering with or distracting attention from it. Please ensure that type, graphic patterns or edges of other graphic elements do not fall within this area. If you have questions relating to this, and your organization would like the logo image files or advice on branding overall, please contact the GRLI Management Centre (email@example.com).
Colour codes for the GRLI logo:
Black/white version, only to be used in specific cases on a coloured background (when in doubt contact the GRLI Management Centre)
The “banner” version, mainly for use on websites:
The institutional partners are encouraged to dedicate a page on their website to their affiliation to the GRLI Foundation and the actions that they are developing related to GRL, including display of the GRLI logo and a link to www.grli.org .
“The mission of the Globally Responsible Leadership Initiative (GRLI) is to be a catalyst to develop a next generation of globally responsible leaders. As such, it is a pioneering select group of companies and business schools/ learning institutions, engaged hands on in developing a next generation of globally responsible leaders. To do this we are challenging the issues of the company for the 21st Century, the mission of business schools/learning institutions and the process for cultural change in organisations. For more info: www.grli.org.
Wherever the GRLI brand is used, its founding partners EFMD and the United Nations Global Compact MUST be mentioned as well. In principle, the logos of both organizations appear in smaller size, such as on printed materials and PowerPoint slides. However, exceptions can be made, for example where the GRLI logo appears on a partner’s website. In such cases, the following sentence should accompany the logo: “The GRLI was initiated by EFMD [with hyperlink to www.efmd.org] (the European Foundation for Management Development) and the United Nations Global Compact [with hyperlink to www.unglobalcompact.org].”
Can be requested at the GRLI management Centre, firstname.lastname@example.org
Reflecting our commitment to our ways of working, we aim to remain open to dialogue where a misuse or misrepresentation of the 'brand identity' appears to occur whether by partners or non-partners. We aim never to have to resort to legal measures and will encourage dialogue and meeting wherever possible.
In the unlikely event of a partner using the GRLI brand without agreement, all partners agree that the use of such, is open to challenge and question by individual partners of the GRLI. We encourage such challenges to first be made informally by partners directly, and where no satisfactory outcome can be reached that partners are open to involve the appropriate sub-group of the Board, whose decision shall be final.
In the very unlikely event that a GRLI 'brand' is found to be misused or misrepresented, the appointed sub-group of the board will raise any concerns with the partner/s involved. If misuse of the brand continues, following written request from the sub-group to withdraw the 'brand', it will remain at the discretion of the Board to withdraw partner status from those involved.