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Key theme: Cultural Change in Organisations Type: Advocacy
Description - Goal:
A further publication from the GRLI group; a book with inspiring stories on CGR or GRL from around the world
Champion:
Simon Robinson will head the editorial team
Co-conspirators:
Rosemary Bissett, Izeusse Braga, Samir Karkhanis,
The group consist of Anders Aspling and Liliana Petrella representing EFMD, Carla Gellert representing Mannheim (and Arcandor?), Samir Karkhanis and Swar Kranti representing Welingkar, Rosemary Bissett representing NAB, Simon Robinson and Dorron Otter representing LeedsMet, Laetitia Van Dyk on behalf of Stellenbosch University, and Izeusse Braga representing Petrobras.
Deliverables with time frame:
What initiatives the organisation has taken; what, why, how and the rewards; regarding responsibilities for society, environment, sustainable business development, the next generation, human values etc. - all of it beyond financial necessities. One section with stories from businesses
One section with stories from learning institutions Each story is followed by a reflection on key learning/successes and remaining difficulties
Publishing contacts are taken by EFMD and by Leeds Metropolitan University.
It was decided to start with gathering stories from three organizations, and thereafter to decide if there is a need to prepare some sort of template for how to present the stories.
Three immediate stories will be gathered as piloting texts: 1. Petrobras - on the involvement of stakeholders
2. National Australia Bank
3. Welingkar
Action steps:
- Collection of the first three stories – they should be reviewed and a decision on a template should be taken before February 1, 2007.
- Invitation for stories during the first part of February.
- Final call for stories at the General Assembly in Leeds.
- Publishing late 2007. (Aiming at a publisher which can make it a commercially successful publication, and spread it world wide. Maybe we should aim at the bookstands at airports? There are no texts like this published before. They are either pure advocacy or case texts.)
It was decided to communicate closely with the reporting initiative, where for instance Audencia has stories ready to be published
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